Noodle
In 2015, we helped Noodle.ai find a name and launch itself as a company. Two years later, the fast-growing AI startup was ready for Series B. Going inside as CMO, Chelsea helped Noodle establish a lofty vision, write a compelling company narrative, and rebrand/overhaul its visual identity — all leading to a Series B fundraising round of $30M+. The vision we set for the company — to build a world without waste — significantly altered Noodle’s product development and long-term evolution.
We worked with Ueno.co (now Twitter) to create and roll out a new brand strategy and visual identity for Noodle. The logo, an N with a subtle reference to AI, was paired with a cheeky vocabulary of data science symbols — the Noodle Mathabet.