Listen, We Love Mad Men, Too, But …
there’s a reason. It nails a bygone era when the best and brightest gathered under one roof, on one Avenue, to conjure up slogans and jingles that made markets.
That world, and the agency as we know it, is dead, dead, dead.
Some people are born web designers. Others are apptastic. Some do logos. Others do taglines. Some love film. Others swoon over flash. You get it. Everyone has a particular genius.
To keep them all on staff, waiting for the perfect project to suit their skills, costs an awful lot of money. So that money gets charged back to you, the first sucker who walks in the door. And those people on staff get assigned to your account, even if you didn’t ask for a logo designer to work on your mobile app project.
We submit that no pre-assembled group of people, sitting in a room, eating up health insurance, FICA, and overhead, can possibly be the perfect team to meet your every creative need.
So we start with your business need. Then we define your creative challenge. And then, only then, we go out and assemble the perfect resources for precisely what you want to achieve.
At the helm is Chelsea Hardaway, former client of agencies, and someone with a deep understanding of the business imperative for marketing. Surrounding her are the best creative resources in the Bay Area and beyond.
We remain small and agile: a creative co-op, if you will, with a vast membership. So you get nothing but the most talented creative resources around. At a price you can afford.